Our Brand Story


 Hello, my name is LaTashia Mitchell, I'm the owner of Something Natural Hair of Austin, Texas. My intention is to provide healthy vegan friendly haircare products that are safe to use on natural hair and curly hair textures, products that help stimulate your hair follicles, detangle curls, control frizz and add shine to dull and limp hair. I really wanted to share these products with my beautiful clients, family and friends so I decided to figure out a way to service them from home due to the distress of COVID-19. My business had to close and during that time, I wanted to offer natural hair products that would support the health of our natural hair. The pandemic was unfortunate, it served as the launching pad for my natural hair care line that I had been working on for some time. Something Natural Hair care products are *Vegan-Friendly. They are specifically created for black women with natural curly hair types. Our haircare line features 8 products: Hair & Body Butter, Curly Custard, Curly Jerry Gel, Hair Moisturizer, Defining Curl Foam, Hair Treatment Oil along with our Deep Moisturizing Shampoo and Conditioner. Something Natural Hair products are excellent for natural curly hair textures and perfect for moisturizing and refreshing your curls too!