Our Brand Story


 Hello, my name is LaTashia Mitchell, I'm the owner of Something Natural Hair of Austin, Texas. My intention is to provide healthy organic products that are safe to use on natural hair textures and products that help stimulate your hair follicles, detangle curls, control frizz and add shine to dull and limp hair. I really wanted to share these products with my clients, family and friends so I decided to figure out a way to service them from home due to the distress of COVID-19. My business had to close and during that time, I wanted to offer natural hair products that would support the health of our natural hair. The pandemic is unfortunate, it served as the launching pad for my product line that I had been working on for some time. Something Natural Hair care products are *Organic and *Vegan-Friendly. They are specifically created for black women with natural curly hair. Our haircare line features 8 products: Hair & Body Butter, Curly Custard, Curly Jerry Gel, Hair Moisturizer, Defining Curl Foam, Hair Treatment Oil along with our Deep Moisturizing Shampoo and Conditioner. Something Natural Hair products are excellent for natural curly hair textures and perfect for moisturizing and refreshing your curls.