Our Brand Story

    

Meet LaTashia Mitchell

Owner & Founder of Something Natural Hair | Natural Hair Stylist | Community Advocate

Hello and welcome! I’m LaTashia Mitchell, a proud Austin native, experienced natural hair stylist, and the founder of Something Natural Hair—a brand created with love, intention, and over 17 years of hands-on experience in the haircare industry.

My passion for natural and curly hair started from a deep place of self-love and cultural pride. I launched Something Natural Hair to empower women—especially Black women—to embrace their natural beauty through healthy, vegan-friendly haircare solutions. From nourishing curls to helping clients rediscover the joy in their hair, my mission has always been to uplift, educate, and celebrate textured hair in all its forms.

More than just a salon, Something Natural Hair is a space rooted in community and connection. I’m committed to creating a safe, welcoming environment where clients feel supported, seen, and confident in their curls. Whether it’s providing styling services or personalized product guidance, I believe in holistic hair wellness that honors your natural journey.

Outside of the salon, I cherish quality time with my family and friends, and love gathering with the incredible clients who’ve become like family over the years. I’m deeply connected to my Austin roots and proud to serve the community I call home.

Because my passion for service doesn’t stop with hair, I’ve expanded into real estate—helping families across Central Texas find homes that fit their lifestyle and dreams. Just like styling natural hair, real estate is about trust, care, and understanding your unique needs.

✨ Learn more about my real estate journey at: www.latashiamitchellrealtor.com

Thank you for being part of the Something Natural Hair family. Whether I’m caring for your curls or guiding you through your next move, I’m honored to walk this journey with you.